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George Barreras is the owner of OATDEAL, a Saskatoon based company producing oat meal drinks and smoothie enhancers. Previously George worked in water treatment and sanitation in emergencies in several countries.
He moved to Canada from Colombia 11 years ago and is proud to call Saskatchewan Home. He and his wife started OATDEAL four years ago with the support of government grants.
He will share with you the challenges and experiences marketing a new product and how market research saved his company and helped him identify his market.